I think I look at E3 differently to most people. I’ve been reading other people’s impressions after getting and recording my own and I can’t help but feel that people sometimes miss the point. More than anything else, it seems to me that E3 is about the companies setting down their identity for the coming year, both as a gaming location and as a corporation. Two years ago it was all about setting down the start of this generation of consoles. Last year was – for Sony – about bigging up the future (and boy they needed to, since not much was coming just round the corner) and for Microsoft is was all about convincing people to change their minds. Unsuccessfully, as it turns out.